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Brand: Marlboro
IQOS Device

Year: 2021

Category:
Ad-magazine/newspaper
Flavored Product
Harm Reduction/PREPs
Heat not burn
Menthol

Description:

Magazine ad for IQOS device that features images of the device and packs of menthol, smooth menthol, and silver Marlboro Heatsticks. Includes harm reduction language allowed by the FDA.

Ad found in:

Entertainment Weekly: February 2021
In Touch Weekly: January 11, 2021; January 18, 2021; January 25, 2021
Life & Style Weekly: January 18, 2021
Men's Journal: January 2021
Ok Weekly: January 11, 2021; January 18, 2021
Star: January 11, 2021
Vanity Fair: March 15, 2021
Vogue: February 2021

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