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Brand: Marlboro
IQOS Device

Year: 2021

Harm Reduction/PREPs
Heat not burn


Magazine ad promoting the IQOS device and accompanying Marlboro Heatsticks as a harm reduction product. Shows several varieties of Heatsticks. Text: "Reduce your body's exposure to harmful chemicals by switching completely from cigarettes to IQOS."

Ad found in:
GQ: April 2021
Out: April/May 2021
Vanity Fair: Hollywood 2021

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