Brand: General Snus

Year: 2020

Category:
Coupon - Discount
Direct Mail
Industry Public Relations
Promotions-Promo items/Gifts
Smokeless Tobacco

Description:
Direct mail received from General Snus in June 2020 that introduces the Trailkeepers Project, part of their environmental partnership with the Leave No Trace Center for Outdoor Ethics. The mailing includes coupons and a handbook about how to be a responsible and respectful hiker and camper. Also includes an LNT sticker to "show your support." Directs the recipient to visit the brand website to learn more and take the official pledge.

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