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Brand: Swisher

Year: 2020

Category:
Cigars
Social Media
Special Populations-African American

Description:
A series of three Instagram posts made by Swisher in June 2020 to support Black communities and Black Lives Matter (BLM). The first post is an empty black square as part of a social media action where supporters posted similar posts in solidarity across various platforms. The second post is a statement from the company president about racial inequity in America, without mentioning BLM specifically. The third post is a promise to take action to address systemic racism.

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