Coupon - Discount
American Spirit ad featuring the newly revised warning labels "Natural
American Spirit cigarettes are not safer than other cigarettes."
Features the slogan "Real. Simple. Different." and familiar copy about
tobacco & water ingredients. Invites the viewer to use a mobile phone to claim paperless gift certificates (coupons) from the brand website.
The cigarette pack is set against a colorful mandala-like design on a wooden board.
Ad found in:
Entertainment Weekly: February 2-9, 2018
ESPN Magazine: February 19, 2018
People: March 19, 2018
Rolling Stone: May 17-30, 2018
Sports Illustrated: January 29 - February 5, 2018
Us Weekly: February 19, 2018
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