Ad-point of sale/indoor
Point of sale item from a 7-11 convenience store in Washington, DC in November 2017. Consists of a card that reads "Pouches With Purpose" that describes the prevalence of cigarette butt litter and thanks the customer for making a difference "in honor of Earth Day"; each card has an attached pouch that has a litter fact and are identical to ones received earlier in the year via direct mail. Directs the customer to the brand website to request more pouches and learn about the brand's "Earth-friendly values," and to use an included promo code.
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