Brand: Horizon

Year: 1990

Category:
Ad-magazine/newspaper
Sweepstakes

Description:
Magazine ad for Horizon cigarettes, marketed as "the first cigarette that smells good." This product was available in a limited range in the southeast US. The ad promotes a sweepstakes to win a Mazda Miata; entry forms were available at one of the test locations given in the ad. Entrants are encouraged to experience how "Horizon doesn't leave the test car smelling like regular cigarettes." Text: "There's something NEW on the HORIZON"

Ad found in:

Atlanta Journal: May 25, 1990

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