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Brand: American Spirit

Year: 2015

Direct Mail
Smoking Accessory-Other

Direct mail from American Spirit in September 2015 sent in a wooden envelope (which apparently uses less wood than a regular paper envelope). Contains an invitation to sign up to join the Cigarette Waste Brigade on the brand website, a program where participants can help "transform the world's #1 littered item" (cigarette butts) into useful objects. A postage prepaid "cigarette butt pouch" envelope is included, with instructions for mailing your butts back to be recycled.

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